Just this week, I received brand new bookmarks (left) for the upcoming Mothman Festival in Point Pleasant, West Virginia. I love the beading on the end of the tassel. You can’t tell by the pic, but it sparkles like the whole night sky is jammed in it. Stop by the booth and I’ll show you what I mean. I hear that I’ll be located near the nefarious Mothman statue.
And speaking of bookmarks, this week’s Main Attraction in the YA Indie Carnival is SWAG. Swag can be anything from bookmarks to t-shirts; from refrigerator magnets to jewelry. The author’s (or the marketer’s) imagination is the only limit.
Over the last month, I asked book reviewers about their favorite piece of swag. I also asked for comments on the most unusual swag they received.
To my surprise, according to those that responded, there’s not much unusual swag out there. (Hint, hint, indies.) The one most unusual item reported was from Reader Girls who once received a crystal bookmark.
I’ve been known to send out pajamas to help promote my Midnight Guardian series. I hear that’s pretty unusual too.
Practical items ranked number one. All reviewers, except one, reported that they enjoy receiving bookmarks as swag. Several commented that they actively collect author-signed bookmarks. Other swag favorites were listed by reviewers: pens, refrigerator magnets, pins (jewelry), t-shirts, and tote bags.
Based on the responses, I think now is the perfect time to get creative. Indie authors with original, practical swag have a great chance to garner much needed attention for their work. However, if you would rather walk the tried and true path, you better learn to tie a decent bookmark tassel. Here’s an awesome tutorial: http://www.wikihow.com/Make-a-Bookmark-Tassel
Check out what these authors/reviewers have to say on the subject of swag…